Program outline
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1
Starting Your Business - Mindset
- 1. Success as a Business Owner Lesson
- 2. Your Daily Focus
- 3. Facing & Overcoming Challenges
- Mindset Quiz
- Chapter 1 Review
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2
Starting Your Business - The Path to 6 Figures
- 1. Understanding 6 Figures
- 2. Mapping Out Your Goals
- 3. Playing the Long Game
- 4. Money Management
- 5. 20 weeks to 6 figures
- 6. Tracking Results & Staying on Task
- Path to 6 Figures Quiz
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3
Starting Your Business - Setting Up Your Business
- Developing Your Brand
- Choosing Your Name
- Creating Your Logo
- Setting Up Your Website
- Business Entity
- Banking
- Insurance, Bonding, Licensing
- Business Phone Number
- Payment Processing
- Resources
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4
Client Acquisition - Marketing and Advertising
- Marketing Mindset
- Branding vs Marketing
- Free Advertising (Organic)
- Paid Advertising
- Lead Nurturing
- Marketing Review
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5
Client Acquisition - Sales Mindset
- Sales Mindset
- 1. Urgency
- 2. Pleasant Persistence
- 3. Appreciation & Gratitude
- 4. Intention
- Sales Mindset Review
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6
Client Acquisition - Pt 2 Sales Training 101
- 1. What is Sales?
- 2. Influence vs Manipulation
- 3. Who should sales techniques benefit?
- Sales Training 101 Review
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7
Client Acquisition pt 3 - Setting Appointments
- Getting the Most Out of Lead Sources
- Appointment Setting Script
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8
Client Acquisition Pt 4 - Running Appointments
- The Appointment
- Before You Arrive
- Showing Up
- Solving the Problem: The Sales Cycle
- Covering Objections
- Closing the Deal
- Resources
- Running Appointments Assignment
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9
Running Your Business Part 1 - Habits
- Running Your Business
- Daily Habits
- Weekly Habits
- Monthly Habits
- Quarterly Habits
- Running Your Business - Habits Review
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10
Running Your Business Pt 2 - Managing the Business
- Discipline, Productivity and Focus
- Process Management (Trello)
- Customer Management- Active Campaign
- Performance Tracking (KPI's)
- Customer Interactions
- SOPs
- Running Your Business - Managing the Business
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11
Marketing Your Business Part 1 - Paid Advertising
- Types of Paid Marketing
- Local Advertising
- Auditing Results
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12
Marketing Your Business Part 2 - Organic Advertising
- Social Media
- Email Marketing
- Door to Door
- Referral Networks